Timing really is everything. With a spouse who had switched to a vegetable-based diet and my own ongoing concerns about food waste I had become intrigued by the “ugly produce” delivery service Misfits Market. Whether online or walking down the street, I saw their name and boxes of imperfect fruits and vegetables everywhere. As a result, when a PR rep reached out and asked if I would be interested in covering Misfits Market, I took an extremely rare leap and said, “I might. Go ahead and send a sample box of produce.” What’s ugly produce? Ever come across a curled bell pepper, forked carrot or twisted parsnip at a chain supermarket? Probably not. These stores tend to focus on uniform, blemish-free foods. However, if you frequent farm stands and farmers’ markets and seek out organic, non-GMO goods, you’ve probably seen misshapen produce. Odd in appearance, these wholesome veggies and fruits usually are sold at reduced prices, that is, if they even make it to markets. Because they’re not as pretty and profitable as their perfect …